Franchise Opportunities

Not all franchise companies are created equal

Discover an opportunity to live your passion with Guylian Café’s global franchise

Franchise Story

A business borne of great passion endures all.
And so too does our love affair with chocolate.

Since 1958, chocolaterie Guylian NV has indulged the world with their unique Belgian chocolate Seashell and Seahorse creations. A beloved tradition for families on special occasions, and any indulgent moment in-between, it would seem the world couldn’t get enough.

Today, the story of the world’s favourite Belgian chocolates continues as a premium sensory experience, with Guylian Belgian Chocolate Café.

Led by an experienced Board of Directors, the people behind the Guylian Café concept are inspired to build upon their internationally recognised brand by sharing their vision, and living their passion for quality craftsmanship and exceptional customer experiences.

A new generation is invited to discover the Guylian chocolate experience for what it truly is: A force for love, bringing people together right around the world.


1. Proven System

Since our first store in 2008 we have grown to 9 locations, developing strong systems and processes

2. Mission

Allow customers to continue to discover, taste and enjoy Guylian’s Creations in Belgian Chocolate

3. Design

A retail experience that honours the Guylian heritage, we work with Australia’s leading fit-out company

4. Brand and Reputation

A family company, founded in 1960 and is still the leading Belgian Boxed Manufacturer in the world

5. Customer Service

We are dedicated to delivering superior customer experience – that is why we have such a large following.

6. Training and Support

Our world-class training system ensures you have the tools you need to succeed.

7. Recipes and Quality

All recipes are unique to the Guylian Belgian Chocolate Café franchise, developed by some of the finest patisseries and chefs in the world.

8. Initial Set-Up

We help you set-up, with support on menu creation, sales training, pastry-dessert training and product knowledge.

9. Next Steps

If you are ready to become a Guylian Franchisee, please peruse the Franchisee Guidelines & complete an expression of interest through our contact form below.
Franchisee Guidelines